Staff Biographies

Charlie Touchette is the founder of the White Loaf Ridge Management Company.  Charlie has a strong agricultural background. He has been a leader in farm direct marketing throughout the United States over the past decade.  Charlie is particularly known for his expertise in conference implementation, association development and group dynamics and farm business management. For more about Charlie, click here.

Virginia Schwarzenbach is our administrative and computer software specialist. This is supported by her expertise in database management and other computer software programs. She has a full understanding of the requirements for internal office performance efficiencies. Her role at WLR is focused on office operations, and project management. She is largely responsible for the development of information for publications and electronic transmission.  She provides the assurance that projects are completed with quality, and on schedule.
     Due to her past training as a service assurance agent and administrative assistant at FedEx, she keenly understands business administration and success in service to clients. This makes Virginia's position of Membership Director for NAFDMA (www.nafdma.com), a White Loaf Ridge client, and "Charlie's right hand" a natural fit.

Kelly Fuerstenberg is White Loaf Ridge Management Company's publications director. She creates the company's marketing pieces and ensures that all company publications are up to standard. In her role as publications director, she serves as communications director for the North American Farmers' Direct Marketing Association (NAFDMA), one of WLR's clients. She writes and edits The Market Connection, the association's bimonthly newsletter, as well as press releases, conference programs, the association's annual yearbook, and other printed material. She also writes copy for the WLR and NAFDMA Web sites.
     In addition, Kelly owns Red Pen Publishing, which produces The Seasonal Marketer, a national newsletter targeted at farm direct marketers. Kelly has been field editor of New England Farmer, and she is currently president of the Northeast Farm Communicators Association. She previously worked for a public relations agency as an account executive for agricultural clients. While earning a master's degree in agricultural journalism from the University of Wisconsin, she worked for the university's Agricultural Press Service and wrote many press releases on a wide variety of agricultural topics.

Marcia Touchette provides support in the office as needed.  Marcia maintains an understanding of the week-to-week activities of WLR and can plug herself into needed situations to provide clerical services.  She is called upon to assist with mass mailing and other paperwork functions. She can also be seen at Conference and other Functions as general support staff.

Who We Are
Personnel